Simple Search Engine Optimization Tips
Search engine optimization is the art of increasing the amount and quality of site traffic for a site, usually from search engines like Google, Yahoo, Bing or MSN. SEO targets free, paid and organic traffic more than direct traffic from ads or sponsored links. It also aims at getting a higher ranking in search engine results pages (SERPs). In general, SEO is a part of on-page or off-page search engine optimization, where certain techniques are used to achieve a high page rank. The major components of SEO include meta tags, keywords, domain names, titles, content and backlinks.
A. The main objective of search engine optimization is to get better search engine rankings in search results for targeted keywords and key phrases. Keywords should be relevant to the target market and the contents should be well-written, properly organized and free of poor grammar and misspelled words or phrases. This will attract free, targeted traffic.
B. One must take note that paid advertising through Pay-Per-Click (PPC) campaigns can also contribute in the search engine results pages (SERPs) rankings. Paid advertisements are often difficult to drive traffic because of their cost. To solve this problem, social media marketing is a good option. It consists of creating a network of websites or blogs that will drive free traffic from blogs and attracting advertisers.
C. It is important to make sure that all backlinks pointing to your website are authentic. The quality of backlinks should be examined to make sure that they are not coming from black hat sources that may lead to spam submissions and violation of search engine optimization standards. If the links cannot be verified, it may want to look into alternative sources of backlinks like social bookmarking services. Social bookmarking services can be helpful in your efforts for search engine optimization.
D. Another part of search engine optimization involves making sure that the keywords you are ranking for in your web pages are relevant to what the searcher is looking for. Sometimes, search engine robots will not be able to read the titles and meta tags of web pages based on the keywords they are trying to find. So, it is important to make sure that you are using appropriate keywords that will entice visitors to click on them.
F. In terms of search engine optimization tips, it is important to look at what your competition is doing. This way, you will have a better idea on how you can rank higher and attract more visitors. You can look at the ranking of popular blog sites, or even at the number of links pointing to your site. By looking at the trends of your market, you can get an idea on what they do and how they rank higher.