When it comes to online marketing, there are really only a handful of concepts you need to learn and master in order to be successful. Here, I’ll dig into seven real world online marketing examples, from social networking to email marketing, search engine optimization, and bum marketing. Also included are links to even more unique and original blog resources at the end, for even more valuable tips. With the way the internet is growing every day, learning these few basic concepts is truly the first step to success.
Social media has exploded into an entire genre of online marketing strategies. Sites like Facebook, Twitter, and MySpace have become breeding grounds for some of the most creative branding and marketing minds in the business. Branding on these sites allows you to interact with and connect with your audience on an almost conversational level. It’s much easier to build trust and create a following when you’re directly dealing with people who understand your product or service on a personal level. Think of it as a way to get the word out about your brand by creating and broadcasting your own personal brand.
Another marketing strategy that is making its way to the forefront of many peoples’ minds these days is social media. This includes things like Facebook, Twitter, Instagram, and even YouTube. Branding yourself on one of these platforms allows you to broadcast directly to an audience. While many marketers have been intimidated by the fact that their message is only seen by a small number of people, this is actually a strength that can help you market your product or service much more effectively. By broadcasting your identity online through different social media outlets, you will be able to spread the message about your brand far and wide.
A good example of a social media platform that should not be ignored is Facebook. Millions of users access Facebook each and every day and it is one of the most heavily relied upon online marketing strategy around. While the demographics for Facebook are largely middle-aged and college-aged, it is still used heavily by people from all walks of life. One reason for its popularity is that there are no fees to join and the interface is very easy to use. Creating a page for your business is as easy as creating a button or article. The real challenge will be turning that initial information into the kind of buzz that will bring in new customers and bring in business.
A relatively simple strategy that’s used in a lot of different online marketing campaigns is the use of videos. Video marketing has really exploded over the past few years and is now used in nearly every marketing campaign. The key to getting this kind of response online is to make sure that the video is short and to the point. Most people hate to wait for an advertisement. If you can cut to the chase, then you’re likely to get a better response.
Online marketing strategies are constantly evolving and growing. People are always coming up with new ideas to use in order to spread the word about their business. However, if you want to be successful online, you need to know how to combine simple, proven tactics with new ones that keep the interest of your audience in mind. The best thing that you can do is to take advantage of account-based marketing and other online marketing strategies that will help you boost your presence in the search engines and keep your customers coming back.